Best Sources for Seller Leads in 2025

By Tom McBride

Tom McBride began his real estate career in 2003 as both an investor and agent. He began building a portfolio of rental properties and gradually transitioned into being an agent, eventually becoming a broker in 2009.

Is your 2025 heading toward a quiet finish? For many agents, the fourth quarter feels like a wind-down, but for the top performers, it’s the most essential launchpad for the new year. The difference lies in a strategic shift from chasing any lead to intentionally pursuing seller leads. I’ve seen agents completely transform their trajectory in the next few months by focusing on the right sources. If you feel like your business needs a jumpstart, this is for you. Here are my top sources for leads that don’t cost anything:

Past clients. Your best future business often comes from the people you’ve already helped. Stay in touch, check in, and offer useful updates about their home value or the local market. Many past clients are sitting on equity and may not realize how much they could sell for.

Referrals. Ask your network who they know that’s thinking about moving. Most people have a friend, family member, or coworker considering a change. Keep your request natural and focused on being helpful.

Paid sources. Consider working with lead partners who send clients in exchange for a referral fee paid only after closing. It’s an innovative, low-risk way to get warm, motivated leads without upfront costs.

Events. Community events and local gatherings are great places to meet potential clients. Sponsor something small or attend as a local expert. The more visible and approachable you are, the more people will remember you when they need real estate help.

Open houses. Open houses remain one of the easiest ways to meet both buyers and sellers in person. Use them to start honest conversations, not just collect names. Focus on listening and offering insight about the market.

Your own database. Your phone is full of people who already know and trust you. Reach out with a simple message like, “I’m helping a few families sell before the holidays. Do you know anyone thinking about moving?” It’s friendly, easy, and keeps you top of mind.

Absentee owners and landlords. Many rental owners are ready to sell due to maintenance costs and tenant stress. Use your MLS or local property data to find them. A short, understanding message like, “I help rental owners explore their options, even with tenants in place,” opens valuable conversations.

If your Q4 plan doesn’t include these strategies, you’re leaving momentum on the table. The fourth quarter is not a time to slow down; it’s your chance to build a foundation for next year while closing this one strong. Have any questions? Feel free to call or text me at 912-289-4990 or email me at tom@avalonpropertiesgroup.com. I’d be happy to go on a quick strategy call to discuss your goals.