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By Tom McBride

Tom McBride began his real estate career in 2003 as both an investor and agent. He began building a portfolio of rental properties and gradually transitioned into being an agent, eventually becoming a broker in 2009.

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As we head into the new year, it’s time to rethink your strategy for 2026.

Imagine trying to build a house without blueprints. That’s how many agents are running their business: no clear plan, no structure, just going from one task to the next. And the result? Burnout, stress, and missed goals.

So many agents are busy every day, showing homes, taking calls, answering texts, but still feel like they’re not getting ahead. It’s frustrating. And if you’re already thinking about 2026, here’s the truth: working harder won’t get you further. The agents who win next year won’t be the ones grinding the hardest.

It all starts with planning, systems, and the proper support. Let’s break it down in simple terms.

Agents need to know their numbers. How many conversations, listings, or contracts do you need each week to hit your income goal? Most agents don’t have that answer. But when you work backward from your income target and create small, daily goals, everything changes. You stop guessing and start growing.

“The agents who win next year won’t be the ones grinding the hardest.”

Goals alone aren’t enough. You need systems, tools, and routines that help you follow up with leads, stay on top of tasks, and make your marketing easier. Many agents are overwhelmed because they’re trying to do it all from memory. That’s a recipe for burnout. Plug into systems that work for you, not against you.

Time off matters. If your schedule is all work and no rest, you’ll run out of energy fast. Agents who protect their time by blocking off hours for strategy, prospecting, and rest are the ones who last.

Don’t try to figure it all out on your own. The best agents don’t go it alone. They work with teams that give them leads, coaching, and accountability. You don’t need to build everything from scratch. You just need to plug into something that’s already working.

If you’re an agent who’s tired of winging it and ready to build smarter in 2026, I’d love to talk. Let me show you how to hit your goals faster with less stress, using a real plan, real systems, and real support. Call me at 912-289-4990 or email me at tom@avalonpropertiesgroup.com to schedule a confidential conversation. Let’s make 2026 your most productive and profitable year yet.

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